“I took a one man show to The Pleasance as part of Ed Fringe 23. Sharon and Reuben were fantastic throughout the process, both in terms of preparation pre-festival and boots on the ground in August. They liaised with reviewers and press to cover the show resulting in an award nomination and extensive coverage in that initial competitively tricky period at the start of the festival. Their attention to detail and tailored focus on the right path for my show was essential to my Edinburgh experience and I would not hesitate in a heartbeat to work with them both again. I couldn’t have asked for a better PR team to guide me.”

“When we took DUAL دوگانه to the Edinburgh Festival Fringe and later toured in London and Manchester, the involvement of SM Publicity was instrumental in our success.

”Sharon’s background in journalism proved to be an invaluable asset, especially given the politically charged nature of our production. Her expertise enabled us to navigate the complex media landscape with the right level of cultural sensitivity and attention.

”Sharon was always transparent about the media landscape, offering insights that were not only enlightening but also extremely reassuring. Her and Reuben’s support was unwavering throughout the intensity of the Edinburgh Fringe, they were always available and proactive in their approach to our PR needs and for moral support!

”The results of their work were incredible. They secured a broad spectrum of coverage, spanning from local to international television, live radio slots, and national newspaper interviews. Through their efforts, I also had the opportunity to write an article for a national magazine – a first for me, which was both exciting and immensely rewarding.

”Their work not only elevated our presence in the media but also contributed significantly to the dialogue around our production, engaging a wider audience beyond usual theatre-goers. I am genuinely grateful for their dedication and the outstanding results they delivered.”

“Working with SM Publicity on E15 and Trojan Horse at the Edinburgh Fringe was electric. Creative, innovative and endlessly hard working, we couldn’t have asked for a better company. From the first week of rehearsals to the aftermath of the fringe, SM Publicity were always at hand. A wonderful company and a wonderful bunch of humans. Thank you SM Publicity!”

“I loved working with SM Publicity this summer for my professional debut at the Edinburgh Fringe - they achieved lots of wonderful coverage for the show and were a delight to work with!”

“It was fantastic working with SM Publicity on the The SAY Award 2016. We were struck from the outset by how much they ‘understood’ the award and what the SMIA was trying to achieve in its delivery. Tone is so important nowadays and SM Publicity were able to reflect The SAY Award in exactly the way we wanted and reach the areas of the media we were keen to develop. Incredibly easy to work with, SM Publicity proved to be an articulate, knowledgeable and creative partner for The SAY Award and I can’t recommend their services highly enough.”

“Sharon and her team were outstanding from start to finish. Her wealth of knowledge of the industry meant our audiences were diverse in every way. Her publicity expertise, brought in the press & media invaluably, everyone was in the right place at the right time, and we can’t wait to work with her again.”

“We worked with SM publicity at the fringe in 2019 on our first show ‘The Afflicted’. It was great to work with Sharon and her team, they made sure that they saw a preview of the show before we got to Edinburgh so they knew how to talk to people about the work. We found them to be really knowledgeable about our venue (summerhall) and the fringe in general which was really useful for a new company. They were also able to get a wide range of press in to see the show early on which meant we had a really successful run.”

“Sharon and her team have worked with me across two productions. The team are professional and passionate about what they do - always at the end of the phone and able to handle tricky situations with real sensitivity. I have been thrilled with the press the team have achieved for my shows in the time we have worked together. The press campaigns are well thought through and the team have always been happy to collaborate with me and work their campaigns to my objectives. I’d thoroughly recommend them. ”

“Sharon’s support, expertise and dedication has been a crucial component in the success of Northern Stage’s Edinburgh Fringe programme over the past few years. Her advice, skill and enthusiasm is hugely valued by all of us.”

“SM Publicity is always our first choice for handling publicity on our theatre shows - be it Edinburgh fringe premieres, London runs or nationwide tours. SM Publicity’s crucial knowledge and strategic ideas, key contacts across the industry and enduring hard work make them unbeatable.”

“It’s hard to estimate the importance of a good PR team, particularly at the Edinburgh Fringe. SM Publicity was a great asset to our team on our recent national tour of Glasgow Girls and sell out run at the Edinburgh Fringe. Working across local, national and international press they have great contacts and responded quickly to interest in the production ”

“I’ve had a great experience working with Sharon and her SM Publicity team on Greater Belfast (Little King/Tron Theatre). They took the time to really understand the project, and that understanding showed in the breadth and quality of coverage we received. Right from the start I was impressed by the detailed campaign planning, and that diligence and ingenuity carried right through to on-the-ground response as the Edinburgh Festival Fringe kicked off.”